Pictured above is the front of a carded Storm Shadow released in Britain in the late 80s.
In the early 80s, G.I.Joe figures were recolored and renamed to be part of the Action Force toyline. By the mid 80s, the figures were being released directly on Action Force cards. - as pictured above In the late 80s, the toys were called G.I.Joe: The Action Force. By the end of the 80s, the Action Force name was dropped and the toys were released as G.I.Joe.