In 1987, Hasbro planned to introduce another celebrity as a member
of G.I.Joe - Rocky Balboa - made famous by Sylvester Stallone from the
United Artist's Rocky films. He even appeared in Marvel Comics' G.I.Joe
Order of Battle #2 - with a rendition drawn by Herb Trimpe and a
filecard written by Larry Hama.
But negotiations fell through, Stallone lent his image to Coleco's
Rambo toyline, a retraction was printed in the Marvel Comics, and Rocky
Balboa never became a member of G.I.Joe.
Pictured above is the packaging art that was painted and would have
been used for the Rocky cardbacks and filecards. Prototypes of the actual
action figure have also been seen.
In an intriguing aspect of what might have been, Cobra's answer to
Rocky Balboa - Big Boa - was still released.