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G.I.Joe Presto Magix



Presto Magix - Makes the Action Come Alive! Presto Magix was perhaps the leading competitor to Colorforms in the 1970s and 80s. Unlike the reusable stick-on Colorforms transfers, older Presto Magix sets use permanent rub-on transfers, making each set less a toy than an opportunity for a child to create homemade artwork. A special pencil-like "Magix Stick" rubbed over the transfer permanently applies it to the surface. Transfer sets were available in various sizes. Background scenes in the smaller sets were printed on paper. The largest sets included scenes printed on sturdy board-game-like surfaces. Licensed properties from Star Wars, E.T., and Secret Wars to Dukes of Hazzard, Mr. T., and My Little Pony were made into sets.

Pictured above are the 1982 Presto Magix G.I.Joe Missile Defense transfers. This 5" by 18" set is in the smallest size made by the company. The background scene appears to depict a generic-looking Cobra airport and runway. The transfers depict an assortment of G.I.Joe characters and vehicles from the original wave, most interestingly a crouching Scarlett in green fatigues, yellow boots, yellow gloves, and a green helmet, failing to conceal her red ponytail.

From the back of the package: PrestoMagiX transfers are a fun, exciting activity that allow you to create your own colorful scenes. Collect all of your favorite T.V., cartoon, and movie characters and make the action come alive! Look for boxed Transfer Sets and Super Transfer Sets, now available at your favorite store!

PARENTS - As you are aware, play is an important part of growing up. PrestoMagiX is a great way to involve your children in an activity that provides a sense of achievement and the ability to use their growing imaginations. PrestoMagiX allows children of all ages to use creativity and a sense of relationships to produce an endless variety of scenes.


From the collection of: Eric Sansoni

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