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1presto1991.jpg

G.I.Joe Rose Art Brand Presto Magix Stick And Lift Adventure Set


Image Close-Up

The Presto Magix of the 1970s and 80s, known for using rub-on transfers that were permanently applied to a background, no longer exists in the 1990s. They were apparently bought out by Rose Art Industries, Inc., which has used the "Presto Magix" brand name as a label for its own Colorform-like "Stick 'N Lift" sets.

Pictured above is the 1991 Rose Art brand Presto Magix G.I.Joe Stick And Lift Adventure Set, No. 1865. The box cover depicts a comic-book-page style background and plastic stick-ons showcasing the prominent G.I. Joe characters for the year.


From the collection of: Eric Sansoni
From the collection of: Dan Moore

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