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prestomagix.jpg (43k)

G.I.Joe Presto Magix


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Presto Magix - Makes the Action Come Alive! Presto Magix was perhaps the leading competitor to Colorforms in the 1970s and 80s. Unlike the reusable stick-on Colorforms transfers, older Presto Magix sets used permanent rub-on transfers, making it less a toy than an opportunity for a child to create homemade artwork. A special pencil-like "Magix Stick" rubbed over the transfer permanently applies it to the surface. Transfer sets were available in various sizes. Background scenes in the smaller sets were printed on paper. The larger sets included scenes printed on sturdy board-game-like surfaces. Licensed properties from Star Wars, E.T., and Secret Wars to Dukes of Hazzard, Mr. T., and My Little Pony were made into sets.

Pictured above is the 1983 Presto Magix G.I.Joe Assault Team Super Transfer Set. This 16" by 24" set is in the largest size made by the company. The informative box cover depicts the blank background board, the transfer sheets, the "Magix Stick," and a large picture of the set in action.


From the collection of: Eric Sansoni

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