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Strike First with the Speed of Norton - 2009
As part of the promotional onslaught of G.I. Joe: The Rise of Cobra, Hasbro partnered with Symantec to promote its Norton line of software. The campaign, dubbed "Strike First with the Speed of Norton," produced G.I. Joe-branded versions of Norton Antivirus 2009 and Norton Internet Security 2009. Additionally, a free copy of Norton Antivirus 2009 Gaming Edition could be obtained at the Hasbro booth during the 2009 San Diego Comic Con International.
At 7-Eleven stores, special coffee cup holders also promoted this campaign.
Norton also created a website promoting its campaign at http://gijoe.norton.com. Here visitors could browse the products, watch the trailer for the film, or enter the sweepstakes for prizes. From June 21st through August 31st, 2009, a visitor could sign up and enter once a day to win one of three grand prizes or 717 first prizes:
Grand Prizes (3): $1,000 cash and a GI Joe prize pack including a GI Joe XBox game, a GI Joe comic book, a Cobra magnet, a year's subscription to Norton's antivirus software, a Norton Strike First t-shirt, various Hasbro action figures, a coupon for a Slurpee a week from 7-11, and more. (ARV: $1,653.98)
1st Prizes (717): A pair of movie tickets. (ARV: $27)
On top of that, during the week of August 5th, 2009, US twitter users could enter a smaller contest on Twitter:
The first 50 new people to follow @nortononline on Twitter after this announcement message was posted would receive 2 free Fandango movie passes. Just for showing up. Throughout the week,@nortononline would be asking some trivia questions about G.I. Joe and the first one to answer the question correctly would get one of the following cool prizes: Custom G.I. Joe Limited Edition skateboard (5 available), G.I. Joe: The Rise of Cobra: The Game for Xbox (2 available), or a Hasbro G.I. Joe action-figure set (2 available). If a follower answered a trivia question, but didn't win, they would still be eligible to win a Grand Prize pack. On Tuesday August 11th, everyone who followed @nortononline and answered one of the trivia questions over the previous week, whether the answer was right or not, would be entered in a random drawing for two Grand Prize winners: The G.I. Joe Prize Packs come packaged in a specialty-themed box, and include a Custom G.I. Joe Limited Edition Skateboard, a G.I. Joe Action Figures gift sets by Hasbro (includes: 1 Delta 6 Accelerator Duke, 1 Night Raven Vehicle w/ figure, and 5 Action Figures), one XBOX G.I. Joe Video game, one Norton Strike First G.I. Joe T-Shirt, one G.I. Joe Movie Poster, a copy of Norton Internet Security 2009, and a free 6-month subscription to LifeLock.
Additional Images:
From the collection of: Phillip Donnelly, Justin Bell, and Norton
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