The only thing that Hasbro made that could possibly rival G.I.Joe in terms of coolness was Lite-Brite - their box with colored plastic pegs that could be used to make glowing light pictures.
Pictured above is the 1982 G.I.Joe Lite-Brite Picture Refill. It contained twelve Lite-Brite pictures, along with 24 blank guide sheets.
The twelve pictures were- G.I.Joe in Action, Battle Tank, G.I.Joe Watches Enemy, Mortar Soldier:Short Fuze, Counter Intelligence:Scarlett, Helicopter, Rapid Fire Motorcyle, Commando:Snake Eyes, Cobra Attack, Ranger:Stalker, Jet Fighter, and Cobra Enemy Logo.
From the collection of: E. Son