With the release of the theatrical live-action film, G.I. Joe: The Rise of Cobra, Hasbro's retail efforts are largely based on movie tie-in toys. A massive toy line with numerous retail exclusives are available, making 2009 one of G.I. Joe's biggest years to date. Unfortunately, the toy line itself does not perform as well as Hasbro's expectations.
2009
2009 - Series Twenty Five
08 -
10 - 2008
G.I. Joe
G.I. Joe Vehicle Drivers
Cobra
Cobra Vehicle Drivers
Comic Book 2 Packs - Set #1
Comic Book 2 Packs - Set #2
G.I. Joe Set
Cobra Set
Assault on Cobra Island
Defense of Cobra Island
Greatest Battles Pack
G.I. Joe Resolute Set
Hall of Heroes (Internet Exclusive)
Rise of Cobra - G.I. Joe
Rise of Cobra - G.I. Joe Vehicle Drivers
Rise of Cobra - Cobra
Rise of Cobra - Cobra Vehicle Drivers
M.A.R.S. Troopers
Headquarters for Heroes: (Toys R Us Exclusive)
Two-Packs: (Wal-Mart Exclusive)
Vehicle Sets: (Target Exclusive)
G.I. Joe Senior Ranking Officers: (Toys R Us Exclusive)
Cobra Senior Ranking Officers: (Toys R Us Exclusive)
Attack on the G.I. Joe Pit Headquarters: (Toys R Us Exclusive)
G.I. Joe Versus Cobra: (K-Mart Exclusive)
G.I. Joe Rescue Mission: (Target Exclusive)
Troop Builder 5 Pack, Set 1 of 2: (Toys R Us Exclusive)
Troop Builder 5 Pack, Set 2 of 2: (Toys R Us Exclusive)
Battle Stations: (Wal-Mart Exclusive)
Ninja Battles: (Wal-Mart Exclusive)
Past and Present: (Target Exclusive)
Official G.I. Joe Collectors' Club Membership Exclusive
Official G.I. Joe Collectors' Club Exclusive 
2009 Convention Exclusives
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