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Episode Guide:
G.I.Joe (Sunbow)
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GI Joe Extreme
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The Rise of Cobra
G.I. Joe
Operation HISS
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Retaliation
Commercial Archive:
1982 | 1983 | 1984
1985 | 1986 | 1987
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Marvel Comics' G.I.Joe #59

This commercial introduced the Cobra Pogo, G.I.Joe S.L.A.M., and the characters of the new Cobra Commander, Raptor, Tunnel Rat, and Outback.

The animation features the voices of Christopher Latta as Cobra Commander and Ed Gilbert as General Hawk.

  • Comic Book Summary



    Cobra Pogo, G.I.Joe S.L.A.M.

    The commercial begins with the computerized rendering of the Cobra Pogo - reminiscent of the 1986 series of commercials. However, these 1987 series commercials included a very strange "pastel sketch" animation - where live action footage would be colored over with streaks of pastel colors and animated background explosions to create cheap animation. This style of animation would be found throughout the 1987 and 1988 toy commercials.

    Introduced in this commercial were the toys for the Cobra Pogo, the G.I.Joe S.L.A.M., the new Cobra Commander, Crazy Legs, and Outback. The commercial also includes some re-used anmation from the commercial for Marvel Comics' #59. It includes the "Live the Adventure" slogan.



    Marvel Comics' G.I.Joe #60

    This animated commercial introduced several new characters and vehicles - including the Dreadnok Cycle, Dreadnok Air Skiff, Zanzibar, Fast Draw, Chuckles, and Law & Order.

    The commercial featured the voice talents of Lisa Raggio as Zarana, Neil Ross as Monkeywrench, and Ed Gilbert as General Hawk. Also worth noting is that Chuckles apparently yells "Yo Joe!" during the ad. In the G.I. Joe movie, Chuckles was silent.

  • Comic Book Summary



    Dreadnok Cycle, Dreadnok Air Skiff

    This commercial introduced the toys of the Dreadnok Cycle and the Dreadnok Air Skiff and its driver Zanzibar.

    The commercial uses the music and animated footage from the commercial for Marvel Comics' G.I.Joe #60, but also includes some original animation at the end of the commercial. It includes the "Live the Adventure" slogan.



    Road Toad, Coastal Defender, Buzz Boar

    This commercial features three of the most ill-conceived, worst vehicles ever created during the initial twelve year run of G.I.Joe. Even still, the strength of the exciting commercial almost makes you forget that these toys are awful.

    The commercial begins with a computerized rendering of the Road Toad, except instead of a black background, it is done against a blue background. Then the commercial features the toys of the Road Toad, Coastal Defender, and the Cobra Buzz Boar - and introduces the action figures Psyche-Out, Tunnel Rat, and Crystal Ball.

    The commercial includes the pastel sketch animation, but concludes with original Sunbow animation. It also ends with the "Live the Adventure" slogan.



    Cobra Mamba

    This commercial begins with the computerized rendering of the Cobra Mamba against a blue background, then introduces the many features of the Cobra Mamba. It also depicts the G.I.Joe Persuader.

    The commercial includes the pastel sketch animation, but concludes with original Sunbow animation. It also ends with the "Live the Adventure" slogan.



    Cobra Maggot, G.I.Joe Persuader

    This commercial begins with the computerized rendering of the Cobra Maggot against a blue background, then introduces the toys of the Cobra Maggot and the G.I.Joe Persuader. While it doesn't formally name them, some of the figures introduced in the commercial are W.O.R.M.S., Big Boa, Croc Master, Gung-Ho (v2), Jinx and Backstop.

    The commercial includes the pastel sketch animation, but concludes with original Sunbow animation. It also ends with the "Live the Adventure" slogan.



    Marvel Comics' G.I.Joe #65

    This commercial introduced the G.I.Joe Defiant Space Shuttle Launch Complex.

  • Comic Book Summary



    G.I.Joe Mobile Command Center

    This commercial introduces one of the largest playsets ever released - the G.I.Joe Mobile Command Center. It displays many of the playset's features, and is the first look at such action figures as Sneak Peek, Red Dog, Golobulus, and the Command Center driver Steam-Roller.

    The commercial concludes with original Sunbow animation.



    G.I.Joe Defiant Complex

    This commercial introduces another one of the largest playsets ever released - the G.I.Joe Defiant Space Shuttle Launch Complex. It's a throwback to earlier G.I.Joe toy commercials, where two boys "imagine" that they are riding in the space shuttle itself. Pictured briefly are the Shuttle's pilot Payload and the gantry driver Hardtop.

    The commercial does not have any original Sunbow animation, but does include the pastel sketch animation. It also has the "Live the Adventure" slogan.



    Cobra Sea Ray, Cobra Wolf

    This commercial begins with the computerized rendering of the Cobra Sea Ray against a blue background, then introduces the toys of the Cobra Sea Ray and the Cobra Wolf - along with the action figure for the Techno-Viper.

    The commercial includes the pastel sketch animation, but concludes with original Sunbow animation. It also ends with the "Live the Adventure" slogan.



    Cobra Mamba, version 2

    The commercials for the 1987 series of toys and action figures were flat and dull. They needed some spicing - and it came in the form of a new slogan "Nobody beats G.I.Joe". In addition to the slogan, new music was written with an edgier, tougher guitar sound. New commercials in 1987 and 1988 would include this theme, and even older commercials that had already been released were redone with this new theme.

    The footage for the Cobra Mamba commercial is the same as the first - only with new music and slogan. It really makes a difference. The "Live the Adventure" slogan is now gone.



    Cobra Maggot, G.I.Joe Persuader, version 2

    This second version of the commercial for the Cobra Maggot and G.I.Joe Persuader has the same footage of the first commercial, but includes the new edgier music and "Nobody beats G.I.Joe" slogan.

    The "Live the Adventure" slogan is now gone.



    G.I.Joe Mobile Command Center, version 2

    This second version of the commercial for the G.I.Joe Mobile Command Center has the same footage of the first commercial, but includes the new edgier music and "Nobody beats G.I.Joe" slogan. The "Live the Adventure" slogan is now gone.



    G.I.Joe Defiant Complex, version 2

    This second version of the commercial for the G.I.Joe Defiant Space Shuttle Launch Complex has the same footage of the first commercial, but includes the new edgier music and "Nobody beats G.I.Joe" slogan.

    Note that this commercial keeps the "Live the Adventure" slogan. The reasoning is unknown - it may have something to do with the fact that the Defiant Space Shuttle Launch Complex was a main part of Hasbro's second "Live the Adventure" contest.



    Cobra Sea Ray, Cobra Wolf, version 2

    This second version of the commercial for the Cobra Sea Ray and the Cobra Wolf has the same footage of the first commercial, but includes the new edgier music and "Nobody beats G.I.Joe" slogan.

    The "Live the Adventure" slogan is now gone.



    Marvel Comics' G.I.Joe #68

    This commercial introduced the G.I.Joe Battleforce 2000.

  • Comic Book Summary



    Battleforce 2000

    This is the first commercial created specifically with the new "Nobody beats G.I.Joe" theme. It spotlights the Battleforce 2000 figures and vehicles - the gimmick being that the vehicles could combine to form the Future Fortress.

    The commercial features the pastel sketch animation, but opens and closes with the original Sunbow animation from the commercial for G.I.Joe #68.

    While the Battleforce 2000 toys were released in late 1987, this commercial first aired in January of 1988.



    Motorized Action Packs

    This ad introduced the Motorized Action Packs. Shown are the Anti-Aircraft Gun Pack, Earth Borer Pack, Helicopter Pack, Mountain Climber Pack, Pom-Pom Gun Pack, Radar Station Pack, Rope Crosser Pack , and the Rope-Walker Pack. The commercial features the pastel sketch animation and closes with original Sunbow animation



    G.I.Joe Crossfire

    The G.I.Joe Crossfire was a radio remote control jeep. Not heavily advertised, this commercial didn't see much air time.






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