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Destro's Subliminal Message
Episode Guide:
G.I.Joe (Sunbow)
G.I.Joe (DIC)
Sgt. Savage
GI Joe Extreme
Spy Troops
Valor Vs. Venom
Ninja Battles
G.I. Joe Sigma 6
G.I. Joe Resolute
G.I. Joe
The Rise of Cobra
G.I. Joe
Operation HISS
G.I. Joe Renegades
G.I. Joe
Retaliation
Commercial Archive:
1982 | 1983 | 1984
1985 | 1986 | 1987
1988 | 1989 | 1990
1991 | 1992 | 1993
1994 | 2002 | 2003
2004 | 2008 | 2009
2010 | 2011 | 2012
2013 | 2014 | 2015
Episodes on Media:
VHS Tapes
DVDs
CD-Roms



   

H.A.V.O.C.

This commercial introduces the G.I.Joe H.A.V.O.C.. It opens with a futuristic-looking computer rendering of the vehicle in green against a black space background. This type of rendering was used for most vehicles released in 1986.

In addition to showcasing the toys, the commercial includes original animation.

Note that this commercial includes the announcer shouting "Live the Adventure of G.I.Joe". This slogan would be seen several times again in the next two years - including "Live the Adventure" contests and a "Live the Adventure" board game.

The commercial ends with the "Yo Joe!" tag.



Marvel Comics' G.I.Joe #47

This animated commercial for G.I.Joe #47 included action sequences with the G.I.Joe Devilfish and the Cobra Hydro-Sled.

  • Comic Book Summary



    G.I.Joe Devilfish, Cobra Hydrosled

    This commercial introduced the toys of the G.I.Joe Devilfish and the Cobra Hydro-Sled. It opens with the green computer rendering of the Devilfish, and also includes animation from the commercial for G.I.Joe #47. Also featured are Hawk, Beach Head, Wet Suit, Dr. Mindbender, and Cobra Eels.



    Marvel Comics' G.I.Joe #49

    This animated commercial for G.I.Joe #49 included the origin of Serpentor as Destro and Dr. Mindbender create the Cobra Emperor.

  • Comic Book Summary



    Serpentor

    This commercial introduced the Serpentor action figure with his Air-Chariot. It includes animation from the commercial for G.I.Joe #49.



    Marvel Comics' G.I.Joe #51

    This animated commercial for G.I.Joe #51 featured original animation that was later re-used for the Dreadnok Swampfire and Thundermachine commercial.

  • Comic Book Summary



    Dreadnok Swampfire, Dreadnok Thundermachine

    Like other vehicle commercials from 1986, this commercial opens with the futuristic computer rendering of the Swampfire. It also introduces the Dreadnok Thundermachine, Zandar, and Zarana.

    The commercial also includes original animation of both the Swampfire and the Thundermachine.



    Surveillance Port, LAW, Outpost Defender

    Like other vehicle commercials from 1986, this commercial opens with the futuristic computer rendering of the Cobra Surveillance Port. However, this commercial also incorporates the theme of children being shrunk down to 3 3/4" size to fight Cobra.

    The commercial introduces the Cobra B.A.T., Cobra Viper, Leatherneck, and Dial-Tone - along with the Cobra Surveillance Port, the LAW, and the Outpost Defender.

    Like other commercials, it includes some original animation and ends with the "Live the Adventure of G.I.Joe".



    Marvel Comics' G.I.Joe #54

    This animated commercial for G.I.Joe #54 depicted some of the many features of the Cobra Terrordrome. In this early version of the commercial, the base is actually refered to as the "Cobra Launch Base".

    Again, note how heavily the commercials relied on the cartoon to help sell the toys. Corey Burton as Tomax, Michael Bell as Xamot, Morgan Lofting as the Baroness, and Brian Cummings as Dr. Mindbender all lend their voice talents to this commercial.

  • Comic Book Summary



    Marvel Comics' G.I.Joe #54, version 2

    This version animated commercial for G.I.Joe #54 was the same as the previous version, except that the lyrics now say, "Cobra's got the perfect home - Cobra Terrordrome."

  • Comic Book Summary



    Cobra Terrordrome

    This commercial for the Cobra Terrordrome uses the concept of children being shrunk down to 3 3/4" size to fight Cobra. It follows the commercial for G.I.Joe #54 relatively closely. This early ad calls the Terrordrome the "Cobra Launch Base."



    Cobra Terrordrome, version 2

    The later version of the above commercial, now calling the playset by its proper name, the "Cobra Terrordrome."



    G.I.Joe Conquest X-30

    This commercial introduced the toy of the G.I.Joe Conquest X-30. It opens with the computerized rendering of the plane and has children shrunk down to 3 3/4" size to fight Cobra.

    Like most other commercials this year, it included original animation.



    Cobra Night Raven

    This commercial introduces the Cobra Night Raven (called the "Cobra Raven" in the commercial). It opens with the computer rendering and includes original animation.



    G.I.Joe Tomahawk

    This commercial introduces the new G.I.Joe helicopter - the G.I.Joe Tomahawk. It opens with the computer rendering, includes some original animation, and features the "Live the Adventure" slogan.



    Cobra S.T.U.N.

    This commercial features original animation to introduce the toy of the Cobra S.T.U.N. It also features the Recon Sled, Cobra B.A.T., Monkeywrench, Cobra Viper, Sci-Fi, Low-Light, Tomax, and Xamot.



    Sgt Slaughter and the Triple-T Tank

    This commercial mixes animation from the 1985 Sgt Slaughter mail-in commercial and live-action scenes of the toys to introduce the Triple-T Tank.



    Live the Adventure

    This commercial re-uses footage from the G.I.Joe cartoons and G.I.Joe commercials to encourage kids to "live the adventure" of G.I.Joe.



    The Fridge

    The second ever G.I.Joe action figure to be based on a real individual was William "The Refridgerator" Perry - The Fridge. This commercial explained how to obtain the action figure as a mail-in offer.

    The figure was first offered in late 1986, but this commercial includes original animation of several 1987 series characters - including the Techno-Viper and Big Boa.



    Sgt. Slaughter Sweepstakes

    To celebrate the inclusion of Sgt. Slaughter to G.I. Joe, Hasbro made a contest where 10 kids could win a chance to meet the real Sgt. Slaughter on July 4th in New York City. Winners were announced on the G.I. Joe cartoon.






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