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Destro's Subliminal Message
Episode Guide:
G.I.Joe (Sunbow)
G.I.Joe (DIC)
Sgt. Savage
GI Joe Extreme
Spy Troops
Valor Vs. Venom
Ninja Battles
G.I. Joe Sigma 6
G.I. Joe Resolute
G.I. Joe
The Rise of Cobra
G.I. Joe
Operation HISS
G.I. Joe Renegades
G.I. Joe
Retaliation
Commercial Archive:
1982 | 1983 | 1984
1985 | 1986 | 1987
1988 | 1989 | 1990
1991 | 1992 | 1993
1994 | 2002 | 2003
2004 | 2008 | 2009
2010 | 2011 | 2012
2013 | 2014 | 2015
Episodes on Media:
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1984 G.I.Joe Figures

This commercial introduces several new 1984 G.I.Joe action figures - Recondo, Blowtorch, Ripcord, and Mutt - and the three playsets - the Bivouac, Watch Tower, and Mountain Howitzer.

Note the voices of Destro and the Cobra Commander used in the commercial were voiced by Arthur Burghardt and Christopher Latta - the voices of the characters from the cartoon. This is a major shift from the previous years - a sign of how important the voice actors were becoming in terms of character recognition. From this point on, the voice actors from the cartoon were used whenever possible to make the characters more identifiable.

Also very interesting is that this is the first G.I.Joe toy commercial that does not feature boys actually playing with the toys. Another sign that selling G.I.Joe had taken a shift towards showing the characters from the cartoon and not showing actual boys playing with them. Commercial courtesy of Ron Austin.



Marvel Comics G.I.Joe #24

This animated television commercial prominently featured several new 1984 G.I.Joe action figures - Duke, Roadblock, Spirit, and Storm Shadow - and two new light vehicles - the Cobra CLAW and the G.I.Joe Skyhawk. The animation was re-used for the corresponding toy commercial. Commercial courtesy of Ron Austin.

  • Comic Book Summary



    1984 G.I.Joe Figures

    This commercial introduces several new 1984 G.I.Joe action figures - Duke, Roadblock, Spirit, and Storm Shadow - and two new light vehicles - the Cobra CLAW and the G.I.Joe Skyhawk. Commercial courtesy of Ron Austin.



    1984 G.I.Joe Figures, version 2

    Likely an earlier version of the above commercial, as the advertisement focused less on the figures and the jingle had simpler lyrics.



    Marvel Comics G.I.Joe #25

    This commercial not only introduced Zartan, but it also features the Cobra Water Moccasin and the G.I.Joe SHARC. Commercial courtesy of Ron Austin.



    Introducing Zartan

    This commercial introduced the Zartan action figure.



    Water Moccasin, SHARC

    This commercial introduced the new Cobra action figures - Firefly, Scrap-Iron, and the Baroness - along with two new vehicles - Cobra Water Moccasin and the G.I.Joe SHARC. Commercial courtesy of Ron Austin.



    Water Moccasin, SHARC

    This commercial is a bit of a mystery. Though similar to the previous ad, this spot uses different song lyrics and a different product display at the end. Using some of the footage of the previous ad, this showcases Scrap-Iron, the Cobra Water Moccasin, and the G.I.Joe SHARC.



    Skystriker, Rattler, Dragonfly

    This commercial showcases the three most impressive air vehicles in 1984 - the Skystriker, Rattler, and Dragonfly. Note that the commercial opens with original animation and includes the voice of Frank Welker as Wild Bill and Arthur Burghardt as Destro, and Patrick Fraley as Ace.



    Marvel Comics G.I.Joe #28

    This animated television commercial prominently featured the G.I.Joe Hovercraft. Commercial courtesy of Ron Austin.

  • Comic Book Summary


    G.I.Joe Hovercraft

    Beginning with footage from the commercial for G.I.Joe #28, this commercial for the G.I.Joe Hovercraft also featured the HISS, FANG, and Stinger. Commercial courtesy of Ron Austin.



    G.I.Joe Hovercraft, Cobra Rattler

    This television commercial for the G.I.Joe Hovercraft featured the animation from the commercial for G.I.Joe #28. Also featured is the Cobra Rattler.



    Cobra Rattler

    This commercial spotlighted the Cobra Rattler. This spot includes animation taken from the G.I.Joe animated mini-series The Mass Device. Also shown are the VAMP Mark II, MOBAT, and Slugger. Commercial courtesy of Ron Austin.

    There may be another version of this commercial using original animation of the Cobra Rattler.



    Tyco Electric Train and Battle Set

    This ad showcased the Tyco Electric Train and Battle Set. Note that the style of the commercial is very different from the others presented here. As Tyco produced the set rather than Hasbro, they more than likely used their own advertising company to create the spot. Commercial courtesy of x-entertainment.com.



    Tyco High Adventure Set

    This spot for the Tyco High Adventure Set is very much like the previous commercial. There is no animation in the commercial, just a voice-over played over footage of a child playing with the set.






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