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G.I.Joe (Sunbow)
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The Rise of Cobra
G.I. Joe
Operation HISS
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G.I. Joe
Retaliation
Commercial Archive:
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G.I. Joe vs. Cobra

This spot signaled the return of 3 ¾" G.I. Joe commercials to television after 8 years. Released online, this one-minute long preview was completely animated by ReelFX Studios out of Dallas.

This commercial introduces the entire first wave of G.I. Joe vs. Cobra figures and vehicles released in 2002.


G.I. Joe vs. Cobra, Version 2

This commercial uses the exact same footage as the previous commercial; however, the voice acting is different. This was the version broadcast on television.



Wave 1 G.I. Joes

This commercial spotlighted the G.I. Joe figures found in the first wave, Duke (v9), Frostbite (v4), Gung-Ho (v8), Heavy Duty (v4), Snake Eyes (v10), and Wet-Suit (v7), as well as the Rock Slide and Destro's Dominator.



Wave 1 Cobras

This commercial spotlighted the Cobra figures found in the first wave, particularly Cobra Commander (v11), Cobra C.L.A.W.S., Destro (v7), and Storm Shadow (v7), as well as the Brawler, Destro's Dominator, and the Mantis Sub.



Sound Attack

The second fully CG commercial from ReelFX, this spot introduced the Sound Attack gimmick. Spotlighted in this were the newer figures and vehicles, particularly the Sand Razor and Night Attack Chopper.



Sound Attack Toys

This commercial showcased several wave 2 figures and the Sand Razor, Hiss IV and Night Attack Chopper.



Sound Attack Toys, Version 2

This commercial is very similar to the previous spot, but with more narration and footage of the toys.



Sound Attack Sweepstakes

This commercial again focused on the Sound Attack gimmick, but also announced a contest with CartoonNetwork.com to win free toys. The Assault Quad and F.A.N.G. III were used as examples.



Rhino Home Video Toy Ad

Found only on Rhino Home Video VHS tapes that came bundled with toys in 2002, this commercial is a bit strange and especially long. Not only does it advertise every figure in the first wave of G.I. Joe vs Cobra figures, it also advertises the Brawler, Destro's Dominator, the Rock Slide, and the the Mantis Sub. Additionally, this spot includes ads for the 12 Inch figures Nunchuk, Grunt (v2), Duke (v5), Dusty, Wet Suit with the Ocean Assault, Firefly, and Cobra Commander (v2). There are no computer graphics in this spot, only some simple vector animation of the character artwork found on the carded figures.






 


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