In 2009, Sideshow Collectibles began releasing incredibly detailed 12" figures based on G.I. Joe and Cobra characters. Using their own figure construction, these toys do not share much in common with Hasbro's 12" line beyond the names and theme. Additionally, these figures are marketed as higher-end collectibles, with each piece being easily more than one hundred dollars. In addition, Sideshow also created "Figure Environments" - small diorama pieces intended to enhance the display of their figures.