Hasbro answers your questions!

YoJoe: What was the decision-making process for releasing the new (classic) figures shown at Toy Fair as internet exclusive 7-packs instead of a regular retail release?

Hasbro: The thinking on the 7-packs is that we want to continue to deliver a classic expressions to the fans, but we also want to have the store shelves reflect only the movie this fall. Using the internet to get the 7-packs to fans, especially after the success of the Extreme Conditions Packs, made a ton of sense.

YoJoe: Over the past year, fans have seen heavy store theft and fraud by opening packages and removing highly desirable figures and replacing them with junk (non-Joes, etc). What is Hasbro planning on doing to combat the serious rash of this toy repackaging and theft?

Hasbro: This is a retail specific issue that Hasbro cannot do much about. We are creating our packaging to make it diffcult for people to open and reseal…but it is hard to stop some of these determined theives.

YoJoe: Now that we've seen the upcoming products at Toy Fair, what do you have planned to fill the very large gap between now and the Movie release and will you continue to ship current products to keep Joe on the shelf until it is movie time? It’s a long wait between March and July!

Hasbro: We will continue to have classic product on the shelf until July and will have limited newness as stores sell out of classic and move to movie. That said, use this time to save up because there is a TON of new product coming this fall!!

For even more GI Joe Q&A, visit Figures.com!

Yo Joe!
03/14/09

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