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JoeCon 07: Official Kickoff Annoucement

Atlanta Marriott Marquis Press Release!

*ATLANTA** MARRIOT MARQUIS KICKS OFF ANNUAL G.I. JOE *

*CONVENTION** AS** HUNDREDS OF PARACHUTING ACTION FIGURES *

*“JUMP” FROM ONE OF THE WORLD’S TALLEST ATRIUM HOTELS*

ATLANTA* *– September 24, 2007 – This weekend, more than 300 G.I. JOE figures – all with working parachutes – will “jump” from the top of one of the world’s tallest atrium hotels and sail 47 stories (nearly 500
feet) to the lobby below as hundreds of G.I. JOE enthusiasts witness the incredible spectacle.

The amazing aerial stunt on Friday, Sept. 28 at 10:30 a.m. will mark the official opening of the 14^th annual Hasbro International G.I. JOE Collector’s Convention, hosted by the G.I. JOE Collector’s Club and Hasbro, Inc. For three days, thousands of G.I. JOE fans will meet at the Atlanta Marriott Marquis to participate in events and activities that celebrate the brand’s nearly 45-year history with a special emphasis on the G.I. JOE vs. COBRA storyline.

Twenty five years ago Hasbro introduced kids to the G.I. JOE vs. COBRA saga with a line of 3 3/4-inch scale action figures – quickly becoming one of the most memorable toy lines of the 1980s – and a comic book series, followed by the cartoon series the year after. Since then, G.I.
JOE vs. COBRA has inspired more than 500 fully articulated and fully poseable action figures.

This year’s convention goers will have the opportunity to interact with special guest wrestler “Rowdy” Roddy Piper, as he becomes an honorary member of the COBRA forces. Attendees will be able to purchase an exclusive, limited-edition “Rowdy” Roddy Piper 3 3/4-inch scale action figure. Piper, winner of more than 38 professional wrestling titles and more than 7,000 professional matches, will also participate in panels and sign autographs on Saturday during the convention.

“This convention allows G.I. JOE fans around the world the opportunity to come together and revel in their passion for one of the most well-known toy lines ever created, and this year’s parachute jump is going to be amazing,” said Chris Anderson, director of sales and marketing for the Atlanta Marriott Marquis.

For those not pre-registered for the convention, general admission tickets are available for $10 for adults and $5 for children, which provides access to the showroom on Saturday, Sept. 29 from 10 a.m. to 5 p.m., and on Sunday, Sept. 30 from 9:30 a.m. to 3:30 p.m.

Hasbro officials inaugurated the G.I. JOE Collectors’ Convention in 1994 to bring collectors, fans and the G.I. JOE team together to share in the history of the brand. The annual event attracts thousands of people for G.I. JOE-related presentations and activities, along with buying, selling and trading rare and vintage G.I. JOE action figures. This year’s convention occurs just a few weeks after Paramount Pictures announced their plans to release a full-length G.I. JOE feature film in 2009.

MARRIOTT INTERNATIONAL, INC. (NYSE:MAR) is a leading lodging company with nearly 2,800 lodging properties in the United States and 66 other countries and territories. Marriott International operates and franchises hotels under the /Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites /and /Bulgari /brand names; develops and operates vacation ownership resorts under the/ Marriott Vacation Club International, Horizons, The Ritz-Carlton Club/ and /Grand Residences by Marriott /brands; operates /Marriott Executive Apartments/; provides furnished corporate housing through its/ Marriott/ /ExecuStay /division; and operates conference centers. The company is headquartered in Washington, D.C., and has approximately 143,000 employees at 2005 year-end. In fiscal year 2005, Marriott International reported sales from continuing operations of $11.6 billion. For more information or reservations, please visit our Web site at _www.atlantamarquis.com <http://www.atlantamarquis.com/>_.

###

--

Meredith Strodel

Quinn & Co.

520 Eighth Avenue, 21st Floor

New York, NY 10018

T 212 868 1900 x239

F 212 465 0849

mstrodel@quinnandco.com <mailto:mstrodel@quinnandco.com>

www.quinnandco.com <http://www.quinnandco.com>

*Quinn & Co. **SWEEPS** travel PR awards: O'Dwyer Award for Excellence in Public Communication **new** I GOLD Bulldog Award I HSMAI Adrian PR Best of Show*


Yo Joe!

09/24/07


For a great selection of G.I. Joe and military-themed action figures and collectibles, check out fine retailers SmallJoes.com, Guru-Planet.com, MonkeyDepot.com, BriansToys.com, ToyRocket.com, BigBadToyStore.com, ToyWiz.com and StatueToys.com.



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