United Kingdom

Like most Western European countries in the early 1980s, Palitoy sold Action Force toys in the United Kingdom. The earliest Action Force toys were entirely original, while later Action Force toys were exclusive repaints of American figures.

In 1986, "Action Force" was renamed to "G.I.Joe: The Action Force". In 1987, the term "Action Force" was dropped altogether and Hasbro began to sell "G.I.Joe" toys in Europe. The packaging for the toys sold in the UK were in English.

The toys manufactured for sale in Europe were of the same high quality as the U.S. versions. The plastic quality is indistinguishable from the U.S. versions. The packaging card stock was also of comparable quality.