7-Eleven Promotion - 2009

To help promote G.I. Joe: The Rise of Cobra, convenience store chain 7-Eleven created many tie-ins for the movie. In addition to collectible straws and lenticular slurpee cups depicting the Baroness, Duke, Snake Eyes, and Storm Shadow, the stores also sold "Go Joe Cappuccino" and a slurpee flavor named "Liquid Artillery."

In a double cross-promotion, special coffee cup holders also advertised Norton's G.I. Joe campaign.

Store Displays:

Collectibles Display	Soda Fountain	Go Joe Cappuccino	Liquid Artillery

Collectibles:

Slurpee Straws	Lenticular Cups	Coffee Mugs	Disposable Cups	Norton Cross-Promotion