The Incredible Hulk, the 2008 film based on the popular Marvel Comics property, starred Edward Norton as Bruce Banner, Liv Tyler as Betty Ross, and William Hurt as General Ross. Written by Zak Penn and directed by Louis Leterrier, the film was a sequel to 2003's Hulk.

As a tie-in with the film, Hasbro used the older G.I. Joe figure molds to create a line of human figures and vehicles for the Hulk to battle. The figures are not considered G.I.Joe figures but probably should be thought of as close cousins to the G.I.Joe line.

Ironically, the Hulkbuster Squad figures had a release date over a month after the release of the Hulk Attack Vehicle they were to drive.