In 1995, Hasbro handed the reigns of G.I. Joe to its newly-acquired subsidiary Kenner. An attempt to revitalize an aging brand in an increasingly competitive boys' market, the end result fell somewhat short of collector expectations. Instead of the multiple points of articulation that was a trademark of the G.I. Joe brand, most figures featured only five points of movement - some less. Dark Horse Comics produced a short-lived line of comic books to promote this new line. An animated series fared better in the minds of collectors, but that was not enough for the toyline to survive its second year. Many planned toys were ultimately unreleased.