In 1964, Hasbro created G.I. Joe - the world's first Action Figure. An instant success, he captured the imagination of boys around the world. Over the next 14 years, G.I. Joe evolved and changed. In 1982, G.I. Joe came out in a new 3 3/4" scale, reimagined as an elite military unit dedicated to defending freedom against the evil Cobra organization. It is this incarnation of G.I. Joe that has evolved over the years into the toy line we know today.