In 1991, Target stores made a request to Hasbro: bring back the 12" G.I. Joes. With champions of the 12" line already in-house, Hasbro soon produced a single figure exclusive to Target: Hall of Fame Duke. As the first domestic 12" G.I. Joe in 15 years, Duke was an instant success and convinced Hasbro that a market for toys at this scale still existed.